Donate Charity - Principle of Term Paper

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A more comprehensive explanation can then be provided to tell the person donating where there money goes and what something like a "gift card" will mean to the sponsor. This may motivate the sponsor to donate quickly and easily. The front page of the website also features a "latest news" section which can be distracting to visitors that want to get straight to the point. This information would best be placed in another section of the site by providing a navigational bar labeled "latest news" so that if a visitor wants to peruse information, they can, but they do not have to.

The front page also has a very large advertisement for "explore our gift catalog." Most people coming to the site for the first time will not know what a gift catalog is or why they would bother to review one. This site can substantially increase profits with very little effort by cleaning up the front page. A small "what we are about" paragraph would suffice for visitors interested in learning more about the organization. They can then click a link that takes them to a more comprehensive "about us" page if they want to learn more. Aside from this, the front page should not provide so many confusing options for visitors.

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To maximize contributions, the website should stick to providing basic information to visitors one (1) who they support (2) how donations can be made and (3) where donations go. Then, and only then should the site provide a large "donate now" navigational button next to each prompt describing the various ways to donate. The site could save money and time by providing a simpler front page that would entice people to contribute their money, especially individuals that are time-crunched and do not have time to peruse a large and confusing website with multiple resources available. This is a case where simpler is better. The donating charity could save money by hiring a contract web designer to re-organize the site so the front page is simple and directed. The organization would then benefit by acquiring donations easily to visitors who want to get in, donate, and then return later to learn more information if they desire......

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