Duncan, M.C., Messner, M., Williams, Essay

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One possible reason for the difference in coverage given to men's versus women's sports is consumer interest. Men's sports demand greater viewing audiences. Yet it is highly likely that the paucity of coverage given to women's sports causes, rather than reflects, consumer viewing trends. If women's sporting events were offered the same quality of coverage and the same quantity of coverage, then perhaps viewers would tune in more often.

Female athletes are receiving fewer slow-motion replays, fewer graphics and statistics, and fewer camera angles during key moments like free throws in basketball (Duncan et al. 1990).

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Thus, female athletes are treated as if they are worth less than male athletes. Viewers take cues from the media. The media coverage also impacts the funding for women's versus men's athletics programs. Duncan et al. (1990) suggest that the media should steadily and conscientiously improve their coverage of women's sports to make athletics more gender neutral......

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