Dynamic Pricing According to Rincon, Term Paper

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) to engage in online price discrimination (Ramasastry, 2005). For instance, Amazon has used dynamic price to offer discounts to customers comparing prices on a bargain hunter Web site and to offer special prices to first-time customers (Ramasastry, 2005).

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To date, online price discrimination based on information about individual customers has been limited primarily by consumer resistance to this practice. A University of Pennsylvania survey revealed that eighty-seven percent of people believed the practice should be illegal.....

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