E-Commerce the Coffee Company Is an Australian-Based Case Study

Open, View, and/or
Download this Document

Total Length: 629 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

E-Commerce

The Coffee Company is an Australian-based coffee retailer and wholesaler that offer fresh hand roasted coffee, Carlisle teas, confections and related products for brewing and storing coffee and tea (The Coffee Store). The company's owners developed the website for the company because it was inexpensive and the owners felt there was nothing to lose by making the investment (State, 2004). Without knowing it upfront, the coffee company was meeting the underserved needs of Australian consumers for fine coffee and related products throughout the country.

The target customers of the coffee company are people who are unable to visit the store, because they live too far away for instance, and customers that use the website to research the company online and then come into the store (State, 2004). The company has decided to pursue more online customers by adding more content about coffee and tea to its website and using search engine optimization techniques to increase the traffic to the website (State, 2004).

Stuck Writing Your "E-Commerce the Coffee Company Is an Australian-Based" Case Study?

View All Our Example E-Commerce the Coffee Company Is an Australian-Based Case Study

Have A Custom Example Essay Written



The Coffee Company differentiates itself from the competition by offering hand roasted coffee, which is brewed in small batches allowing more control in the roasting process for the best taste (The Coffee Store). Coffee is also roasted daily, and not warehoused and the company's niche is offering the freshest coffee with the best flavor (The Coffee Store). The Coffee Store caters to the discerning coffee drinker by offering freshly roasted coffee and varieties of tea for both retail and wholesale customers (The Coffee Store).

As of 2004 the Coffee Company employed seven workers in its store, but did not have the online capacity to dedicate an employee to fulfilling online orders full time (State, 2004). The current website offers shipping throughout Australia for coffee, tea and related products with international shipping available (The Coffee Store). The company has 50 different coffees and 100 varieties of tea and the company has been….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"E-Commerce The Coffee Company Is An Australian-Based" (2011, January 28) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/e-commerce-coffee-company-australian-based-121636

Latest MLA Format (8th edition)

Copy Reference
"E-Commerce The Coffee Company Is An Australian-Based" 28 January 2011. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/e-commerce-coffee-company-australian-based-121636>

Latest Chicago Format (16th edition)

Copy Reference
"E-Commerce The Coffee Company Is An Australian-Based", 28 January 2011, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/e-commerce-coffee-company-australian-based-121636
   

Open, View, and/or
Download this Document
order custom essay example