E-Commerce and Globalization Over the Essay

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E-commerce in the case of McDonald's could facilitate the company's cost leadership through the elimination of intermediaries. Further, it can be noted that McDonald's could enhance its competitive advantage through e-commerce by becoming the first retailer in its industry to introduce new innovations in relation to e-commerce. This would allow the organization to gain a distinctive early competitive advantage. Companies that have successfully attained an early competitive advantage through this approach include eBay.com.

Function of E-Commerce: An Emphasis on McDonald's

When it comes to McDonald's, the function of e-commerce can be looked at from two perspectives, that is, business to business perspective and business to consumer perspective. In regard to the business to business perspective, e-commerce enhances and facilitates the exchange and transfer of documentation i.e. invoices and LPOs between McDonald's and its partners in the supply chain or elsewhere.

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Here, the buying function is fully automated.

When it comes to the business to consumer perspective, McDonald's has been able to exploit new possibilities in regard to techniques of merchandising and e-marketing. This has in turn gone a long way to further widen the market base of the organization in terms of retaining new customers and prospecting for new ones through the innovative use of the e-commerce platform to promote products.

Conclusion

In conclusion, it can be noted that based on its relevance in the increasingly competitive marketplace, e-commerce is poised to continue experiencing exponential growth and innovation going forward. Hence for companies like McDonald's to retain their competitiveness in a dynamic market, they will be required to align their operations and business strategies with emerging e-commerce trends......

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https://www.aceyourpaper.com/essays/e-commerce-globalization-42638
   

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