E-Prescribing: From Two Different Perspectives Case Study

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(of course, the same is true of paper records under lock and key, which can be broken into by old-fashioned burglars). Citizens are afraid that their sensitive electronic health data might fall into the wrong hands. They worry employers, health insurance companies, and even physicians could reject them, based upon the information that is available regarding their health status online.

Public officials and civic leaders must educate the citizenry about how e-Prescribing can be beneficial to their welfare. While jokes about physician's handwriting abound, misread prescription names and dosages can have serious consequences for patient health. The benefits for patients must be put into terms that they can understand. Once patients comprehend that e-Prescribing can reduce medication errors, lower drug costs because of reduced administrative overhead, and ensure that the information conveyed to their physicians is more complete, they will support its widespread use. e-Prescribing and greater expansion of electronic record-keeping means patients will no longer have to call a doctor's office at night, protesting that they need a new 'script' because they just discovered that the medication they were prescribed is contraindicated for individuals allergic to aspirin.

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Electronic transmission of news has vastly expanded social participation in democracy, and the spread of information -- good and bad. CIOs of healthcare organization, public health leaders, and doctors must convey to the public the message that e-Prescribing is safe and can result in an improved state of personal and community health. They must take the public's fears seriously, but show how the benefits outweigh any potential detriments......

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