Ebay Analysis the Rapid Growth Term Paper

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The result was a completely redesigned B2B site from the process workflow layer up, including distributed order management systems that provided for businesses to treat eBay as part of their procurement and supply chain partners (Katok, and Alvin E. Roth, 1061, 1062).

In addition to the lessons learned by eBay with regard to segmenting their customer bases based on e-business categories, the company also learned how to differentiate the customer experiences by category as well (Kostandini, Mykerezi, Tanellari, Dib, 253). An example of this is how eBay Auto began to rapidly grow once the online catalog, buyer validation, and reputation systems were all designed to more precisely align with B2C and C2C selling needs.

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Another example is the breadth of auctions that eBay supports today as part of its B2B selling and brokering efforts (Katok, and Alvin E. Roth, 1060). The development of automated purchasing and credit management systems, including the acceptance of purchase orders for larger orders of auctioned products also point to how eBay is delving deep into each of the e-business category. eBay is focused on uncovering major unmet needs and requirements within their customer base, and using these e-business categories gives the company a framework for successfully accomplishing that goal long-term......

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