Ebay Global Strategy Analysis Case Case Study

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Thesis

eBay can continue to experience economic growth in services if the company successfully manages to transform the insights gained from their data marts and base of intelligence into marketable services.

Hypothesis

Investing in R&D to continually grow the areas of reputation management and trust-based verification services will make a significant contribution to long-term value as these are areas all e-commerce strategies require.

I. Progression of eBay Value Chain from the Physical to the Virtual

a. Requires a Hybrid Model to integrate the physical and virtual

b. Critical for the company to move into services

II. Assessing eBay's Core Competencies

a. Dynamic Pricing and Auction Core Strength

b. Referent Systems Development

III.

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Assessment of the eBay Value Chain

a. Keeping Trust in Transactions is Critically Important

b. Must continue to have a strong focus on security and fraud detection

c. 300,000 third party online resellers form the foundation of the selling system

d. Referent Systems Development

IV. The Future of the eBay Value Chain

a. Capitalizing on the data marts and information sources to create data services

b. Strength of the value chain is also predicated on trust above all else.....

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"Ebay Global Strategy Analysis Case" (2010, March 08) Retrieved June 26, 2025, from
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"Ebay Global Strategy Analysis Case" 08 March 2010. Web.26 June. 2025. <
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Latest Chicago Format (16th edition)

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"Ebay Global Strategy Analysis Case", 08 March 2010, Accessed.26 June. 2025,
https://www.aceyourpaper.com/essays/ebay-global-strategy-analysis-case-389
   

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