Ebay: Mission, Vision, Strengths and Essay

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However, it must be careful not to expand too far into venues that undercut its business model of relatively low operating costs. It also must remain vigilant against fraud -- the worse the state of economy, the more likely fraud will occur, as people try to make money any way they can.

eBay's use of the 'Bill me later' program which was designed to help consumers who had difficulty finding conventional means of credit, must be carefully monitored so that consumers who make use of this 'pay later' option actually make good on their promise to pay. After all, protections for sellers as well as buyers against fraud are one of eBay's greatest attractions for sellers. "The company's ability to profitably integrate, manage and grow businesses…and the company's ability to upgrade and develop its systems, infrastructure and customer service capabilities at reasonable cost; and the company's ability to maintain site" and still remain a reputable Internet portal is essential" (eBay Inc. reports 4th Quarter, p.3).

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Conclusion

Although the Internet has become a ubiquitous part of modern life, the regulations regarding what can be purveyed through online sales and fraud protection remain an open question. The state of the credit and currency markets, consumer tastes internationally, and the potential expansion of specialty auction and seller venues makes eBay's fate uncertain in the far future. However, eBay's current low overhead strategies, broad range of acquisitions, and continued growth, have kept its financial health sound in difficult economic times......

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