Ebay Has Revolutionized Shopping Online Term Paper

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New methods like the peer-to-peer bump technology and mobile payment systems in offline stores are aimed at the future. EBay has been developing applications for popular devices like the iPad and the iPhone along with specific sections dedicated to clothing, electronics etc. which indicate a positive step towards the future (Donahoe, 2010). Since EBay has its revenues coming mostly from North America and Europe (48% and 41% share respectively), any future decisions made need to be keeping customers from these places in mind (Conneally, 2009).

Conclusion

The performance of EBay has seen several stages of improvement since its launch. The minor weaknesses can be overcome by formulating an approach targeted towards them. These include strengthening the methods to deal with phishing using the EBay brand name, introducing a better content filter to identify undercover illegal auctions and a fair shipping estimator to protect the customers from getting cheated.

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The international aspect of EBay can be concluded as being both as a good and a bad thing. While it allows users in North America to access merchandise from other parts of the world, solving an international dispute can be pretty arduous. Incorporating SWOT analysis is a reputable way of identifying the possible threats and future issues. It allows the employees to continue using the successful strategies while working on the ones which fail. EBay has done a good job in associating itself with external businesses to augment its profits. The fact that it has maintained its status among the leaders of the online shopping business, even though hundreds of other websites have come up, is worthy of praise......

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