EbonyLife TV and Film Proposal

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Channel Proposal to StarTimesDear StarTimes,IntroductionYou know as well as we do that Africa is on the threshold of some really great opportunities in entertainment. Our people are coming together and finding strength in the things that unite them—one of them being the comfort and enjoyment that our industry brings: an industry in which we both have a substantial interest.EbonyLife TV and Films is dedicated to producing quality entertainment for Africans and the African Diaspora. We are considered number one in premium entertainment in Africa, are internationally acclaimed for our high quality films. We are perfectly positioned to partner with a great company like StarTimes to take digital entertainment to the next level for Africans worldwide.PremiseWe would like StarTimes to partner with EbonyLife TV to create a new channel called “EbonyLife Star”—the tag line of which would be: “Home of Drama and Series.” Why?Like EbonyLife TV and Films, StarTimes is also a leader in the TV industry. Your company is committed to providing viewers with great content, and, having disrupted the traditional model of the TV industry, StarTimes now stands at a pivotal point on a number of fronts. The question is: now what?We have the answer.Our two companies were literally cut from the same innovative cloth—and that is why it makes sense that we merge our talents to establish a joint venture going forward in the same lucrative industry in which we both want to be leaders.Want to hear more? Think about this:Africans love drama! Nigerian movies are popular because they are filled with excitement, drama, and intrigue. In our shows, they find escapism from their ordinary lives. They find telenovelas, which are so popular among so many today, as well as Indian series—which shows that no matter the language, there’s no escaping the draw. Nigerians know quality—and they prefer our fare, which they’ve found to be much, much better than American soap operas.

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…both on the continent and throughout the world. We share in the magic that makes our people special and unique—and we want to work with a company like yours that understands this magic and knows how to appeal to it in a thoroughly business-savvy way.Why NowThe time is ripe for uniting. We have the content—StarTimes has the means of delivering that content far and wide. We’re among the best at what we do, and your company is among the best at what you do. That alone should say all there is to say. When two powerhouses come together, great things happen. Let’s make magic happen for a magical people.Next Steps—Join Us!We hope you’ll realize the great opportunity this is for you—for both of us. Let’s make the coming years something really special for our companies, for Africans everywhere, and for the wider world just coming into contact with the great material our country has been producing.Sincerely,EbonyLife TV and….....

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