Ecobank Kenya Ecobank of Kenya, Like the Essay

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Ecobank Kenya

Ecobank of Kenya, like the larger Ecobank system itself, operates primarily in the personal and business banking industries, serving as a place for cash deposits and the handling of many routine banking activities including money transfers and various smaller-scale loans (Ecobank 2010). The attractiveness of this industry is dependent on many complex factors, and is especially difficult to assess given the current economic climate and the recent (or potentially ongoing) global recession. Kenya has a fairly strong economy relative to much of Africa, however, and continued growth is quite likely as global recovery continues, making the banking industry a highly desirable one in the country. Ecobank Kenya is one of the larger banks operating in the country, and is poised for faster growth and a gain in market share and overall volume as economic recovery truly begins to occur and Kenyans begin to progress and develop economically again (Ecobank 2010).

There is a fair degree of rivalry in the banking industry in Kenya, with over forty banks in total (and sixteen larger than Ecobank Kenya), but there is still a large enough market to diminish the traditional effect of Rivalry in Porter's Five-Forces Model (QuickMBA 2010).

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Current market conditions, however, create other inhibiting factors such as reduced switching costs and increases in barriers to entry as regulations and the overall money pool become tighter (QuickMBA 2010). This lack of available capital has also made operations more difficult as well as more time consuming due to the fact that the banking industry worldwide is reassessing their risk management decisions (Ecobank 2010).

The type of business system that is appropriate in a given situation is largely the result of state and societal regulations and expectations that make certain organizational structures more effective and appropriate than others (Whitley 2007). For Ecobank Kenya, the high degree of state regulation makes a highly centralized business sytem most appropriate, and this also provides the larger Ecobank system with greater control in a volotile banking market (Whitley 2007). The affects Ecobank Kenya's operations by ensuring that all action receive necessary authorization, especially when decision making involving any risk to company and client assets is involved (Ecobank 2010). Strategic considerations that Ecobank Kenya must take into account in order to maintain this system include accurate and ongoing forecasting of market trends on a continent wide basis to determine the most.....

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