Ecommerce Business Plan Mary's Gourmet Business Plan

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The two primary gift basket markets are the individual gift-giver and the corporate client (How to start a gift basket service). About half of all this business is during the holidays, with Christmas leading the drive followed by Valentine's Day, Easter, Mother's Day, Thanksgiving and Secretaries' Day (How to start a gift basket service). Mary will rely heavily on Google AdWords to attract new business and will increase her advertising during peak gift basket buying times. She will also attempt to retain customers by sending them reminders of their previous orders during the previous year and asking them if she can fulfill another gift request. In the beginning, Mary will also generate market awareness by mailing gift catalogs to her target audiences.

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Mary will outsource all of the e-commerce related information technology activities to create and maintain her online site. She will require a new team to assemble and ship online transactions and expects redesign in many business processes such as accounting and inventory management. The marketing function will dramatically expand to promote the site, monitor traffic, and to continue to make changes in response to changes in consumer demand and Internet technologies. Adding an online presence isn't as simple as just adding a new distribution channel. Therefore, to become successful, management will need to have electronic commerce specific experience and an understanding of online consumer behavior in addition to understanding the gourmet gift and picnic basket business......

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