Economic Analysis of Australian Fruit and Vegetable Case Study

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Economic Analysis of Australian Fruit and Vegetable Market

Severe flooding in Queensland in late 2010 and early 2011 "affected an area the size of France and Germany combined" (IBISWorld.com. January 2011. PP. 1), and contributed to massive spikes in fruit and vegetable prices across Australia on the order of 20 to 30% (The Sydney Morning Herald.com. January 11, 2011. PP. 1). Specific examples of these increases include: "broccoli jumping to $10 a kilo from $6" (The Sydney Morning Herald.com. January 11, 2011. PP. 1), "pumpkin tripling from $1.50 to $6 a kilo, and pineapple doubling from $28 to $56 a box" (Dagwell, Todd. January 25, 2011. PP. 1). These price increases provide a platform from which to conduct economic analysis regarding supply and demand issues, elasticity, and government measures to control price inflation.

Background

The Queensland flooding impacted Australian business and consumers, with the state producing 28% of the country's fruit and vegetable production (IBISWorld.com. January 2011. PP. 1). The loss of "1.6 billion worth of crops" (IBISWorld.com. January 2011. PP. 1) generated a severe supply shortage which manifested itself in higher prices at grocery stores for shoppers, as well as narrowing margins for "small business owners struggling with rising costs" (Dagwell, Todd. January 25, 2011. PP. 1). Certainly, state and national government officials grapple with policies designed to ameliorate the effects of higher food inflation; in this case the policy choices include price controls or lifting the ban on imported fruits and vegetables. These measures will have substantively different results on supply, demand, and prices; but are to be analyzed in the larger context of the flood's impact on producer quantity and consumer demand.

Use the demand and supply model to show the likely short-term impact of the flood on the price and quantity of fruit and vegetables in Australia.

The flooding in Queensland produced a supply disruption for fruit and vegetable stocks, causing "shortages which would push up the prices of many salad vegetables including tomatoes, capsicum, lettuce, as well as beans, corn, and broccoli" (The Sydney Morning Herald.

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com. January 11, 2011. PP. 1). To see why, a supply and demand chart is a useful tool. Crop stocks have been reduced, as such there is a decrease in supply, resulting in a shift of the supply curve to the inward-upward and left (quantity supplied at any given price decreases); equilibrium quantity decreases and equilibrium price increases. In practice this occurred as consumers and businesses reduced their purchases or shifted to alternatives. "I've had to make a business decision otherwise our margins will be shot" (Dagwell, Todd. January 25, 2011. PP. 1).

If a technological breakthrough ensures imported pumpkins are as good as domestic qualities and are thus allowed to be imported into Australia, use the demand and supply model to explain the short-term impact on the pumpkin market.

In this case the technological breakthrough allows for an increase in supply of imported pumpkins to be brought into the country. Technology advancements shift the supply curve outward-downward to the right (quantity supplied at any given price increases); as a result the equilibrium price decreases while the equilibrium quantity increases.

However, if consumers are uncertain regarding the quality of imported pumpkins, use the demand and supply analysis to explain the impact on the pumpkin soup market in the restaurant industry.

This question first begins with the earlier conclusion that imported pumpkins will increase the supply of pumpkins, increasing the equilibrium quantity and reducing the equilibrium pricing. Because prices are lower for pumpkins, restaurant proprietors have lower input costs for pumpkin soup which shifts the supply curve outward-downward to the right increasing equilibrium quantity and reducing equilibrium price. Yet, the analysis also must incorporate the demand function. Consumers taste preferences indicate negativity toward pumpkin soup made from imports. As such there will be a shift in demand inward-downward to….....

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