Economic Issues in Alcohol: Marketing, Article Review

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Sunday Alcohol Sales and Blue Laws

Of all points made in this section, the abolishment of blue laws in 11 states in the last 2 1/2 years and the sales of alcohol in two-thirds of all states on Sunday shows how legislation, over time, changes to reflect the dominant political and ethical thought of the time. The decision on the part of state and county governments to open up Sundays has more to do with their need for tax revenues and less about the conflict with the Christian Sabbath (Hanson, 2010).

Alcohol Marketing/Advertising/Sales

The most insightful section of the article, the series of resources provided here include interesting insights into how alcohol spending continues to increase as a result of advertising and promotion efforts over time. This section also provides an assessment of how the multichannel marketing strategies of companies is also changing significantly over time, leading to more effective event marketing including NASCAR racing (Hanson, 2010). This section is more precisely aligned to the unique market factors and catalyst of market growth of any in the article, making it the most useful as a result.

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Other Alcohol Beverage Economic Issues

The last section lacks credibility as it attempts to provide interlinking points of higher income and greater career success with a higher level of drinking. That correlation is just as valid as saying someone who eats chicken tacos for lunch will make more money and be more successful, which is completely ridiculous. The lack of precision in these data resources is so strong that one cannot take them seriously. Far greater series of skills are required to be successful in a career than just drinking more. The issue of social skills and communication for example play far more into these issues than any amount of just drinking, to say nothing of continual education and learning. Finally, the article ends on an ethically sound and useful data resource, and that is the cost of a DUI ticket and conviction. In seeing how DUI directly impacts a person, it is amazingly costly, debilitating to their ability to work as it costs so much in time to get anywhere with a license revoked, and is incredibly painful emotionally too......

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https://www.aceyourpaper.com/essays/economic-issues-alcohol-marketing-5811
   

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