Effective Business Presentations Essay

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build rapport with your audience during a business presentation?

'Know thy audience.' This is essential to give an effective business presentation. The presenter must be familiar with the knowledge base of his or her audience. Without effective audience analysis, a good presentation will not be comprehensible -- otherwise the speaker runs the risk of being too technical or too simplistic. The purpose of a business presentation is usually to educate the audience, not merely entertain its members.

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This does not mean that the presenter should not try to reach the audience on an emotional level: using personal anecdotes and connecting the material to the audiences' needs is required. The audience must have a compelling reason to listen to the speaker and genuinely believe that to listen is necessary.

One way to think of structuring a speech is to use Monroe's Motivated Sequence of getting the audience's attention; establishing the audience's need to….....

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