How Effective Are Environmental Taxes in the Petroleum Industry Term Paper

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Computers

Books in Brick and Mortar to Brick and Click

Barnes & Noble

One of the most striking additions to the World Wide Web has been that of Barnes and Noble. This is a traditional brick and mortar bookstore that has become a brick and click in recent years. Given the behemoth reputation, if the somewhat shaky financial success of its most prominent Internet rival Amazon.com, entering the World Wide Web's virtual market-space might not have originally seemed like the best move for Barnes and Noble. Before, cornering the chain store market on cafe-style bookstores, where one could have a leisurely respite to browse, sip, and perhaps purchase a tome or two, seemed to be the Barnes and Noble bookstore's best aim as a corporate entity. However, integrating the Internet into its overall marketing strategy has required not so much a change in overall company philosophy towards and within its brick and mortar components, but integrating web technology with a slightly different image and user philosophy.

Firstly, unlike the brick and mortar version of Barnes and Noble, the Barnes and Noble website does not encourage the customer to browse and take his or her time to select purchases in a leisurely fashion. The website does not even offer a comparative 'look inside the book' option like Barnes and Noble's most prominent Internet rival, Amazon.com. Rather, the site encourages quick purchases, proclaiming, amongst its many slogans and ever-changing daily offerings, that it offers 25% savings for today's hottest music.

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The overall emphasis and image of the website is thus more on impulse buys than reflective, comparative shopping.

The shopping at the Barnes and Noble's website is thus less of an 'experience' not only in comparison to Barnes and Noble's brick and mortar components, but even to Amazon.com, where users can access other customer's reviews and even learn more about such customer's interests and other favorite books as part of their book selling, internet shopping experience. Barnes and Noble's website offers speed and ease and fluency of use, rather than difficult to download book pages samples for browsing.

Barnes and Nobles image upon the web also manifests a less intellectual strategy than its real-life components, in terms of the books that receive prominence in its display. The DVDs of the popular NBC series "Friends," as well as a recent golf book form the top of the site's suggested options. The site's most prominently listed additional feature is its fast delivery service, stressing the quickness one can buy, not only for one's self, but the easy nature of purchasing gifts for last-minute and harried Internet shoppers. The traditional store does not emphasize, in contrast, the fast service of shopping in the brick and mortar component, but rather the bookstore's knowledgeable staffs that may suggest the suitability of its options….....

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"How Effective Are Environmental Taxes In The Petroleum Industry" (2004, April 18) Retrieved May 10, 2025, from
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"How Effective Are Environmental Taxes In The Petroleum Industry", 18 April 2004, Accessed.10 May. 2025,
https://www.aceyourpaper.com/essays/effective-environmental-taxes-petroleum-168483
   

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