Effectiveness and Sufficiency Term Paper

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Marketing Effectiveness and Efficiency

Marketing Effectiveness

Marketing effectiveness means combining the advances in marketing, sales and service - from anywhere in the world - to change how marketing works. The effect of the combination requires coherence and cost-advantage for capitalizing on the marketing effectiveness. It requires a merging of customer database, market research department into a customer insight department. Similarly it requires merging of individual channels, such as mail, call centers and the e-channel. In this case, brand is no longer the preserve of the brand manager and the advertising agency - it is a shared accountability.

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Marketing effectiveness requires quick feedback and this acceleration of the feedback loop into real time has put new pressures on marketing managers - they need to understand more quickly in order to react coherently.

In case of the marketing effectiveness the marketing manager will require to interact with several people at the similar rank so….....

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