Einhorn, Bruce. (18 Mar 2008). Term Paper

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"Americans haven't come to grips with having their heart surgery in Thailand," admitted the American CEO of one of the Blue Cross affiliate hospitals abroad, "but that will change" (Einhorn 2008).

What this will also change, undeniably, is the corporate culture of the Blue Cross organization, as it must establish relationships with nations as diverse as Turkey, Thailand, and Ireland. The insurer argues that "foreign hospitals in such arrangements are typically approved by Joint Commission International, part of the same nonprofit organization that accredits American hospitals," but one can only wonder if this is yet another example of how profits are taking a priority over consumer health and comfort at one of the nation's major insurers.

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Interestingly, at Blue Cross, no doctors 'weighed in' on the issue, only executives were quoted in the BusinessWeek article on the new policy, and the implication was that this was a cost-cutting, managerial decision, rather than one rooted in any concern about expanding patient choice or improving care......

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