the company has most recently focused on developing all-electric vehicles to the exclusive of hybrids, its strategy remains focused on a luxury marketing strategy that appeals to its target market. This approach has also been used in varying degrees by the company’s main competitors as discussed below.
Identification of Tesla Motors’ industry and its main competitors and their respective strategies
While a number of major vehicle manufacturers are either planning on introducing their own hybrid or all-electric vehicles or have already done so, Tesla Motors’ current major competitors include those set forth in Table 1 below which lists… Continue Reading...
Organizational Communications
Part I: Description of the Organization
Tesla is a niche-market company organization that manufactures electric vehicles and batteries to advance the green energy movement in the modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a lower-priced brand, the Tesla Model 3, for consumers not in the market for luxury vehicles. Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to… Continue Reading...
is to do this is through the manufacturing of electric vehicles. Electric vehicles can reduce harmful emissions into the air that cause pollution and harm the environment as well as the health of people who have to breathe in these toxic fumes. In this way, by making and selling electric cars, Tesla is caring both for the planet and for its consumers and communities. It is engaging in sustainable practices, which it places at the core of its mission. As Evans (2017) notes, “sustainability is the ability to meet the needs of the present without compromising the ability of… Continue Reading...
Industry
Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained financing to build cars in China, where its vehicles are already being sold, and is currently poised to enter Japan’s… Continue Reading...
by a long-range vision for the automotive industry, one that sees a shift towards electric vehicles. While at this point the cost of fossil fuels and the way our society has been built to create automobile dependence, the current structure of the fossil fuel burning car is dominant and will remain so. But the younger generation is less interested in being dependent on fossil fuels, as they recognize that they and their children and grandchildren will bear much of the cost of this pollution. But we are not going to entirely reorganize society away from cars and trucks just yet. So Tesla sees an… Continue Reading...
challenge, China has taken a number of steps to integrate renewable energy resources into its grid and has deployed the most electric cars in the world as shown in Figure 1 below.
Figure 1. Share of global deployment of electric vehicles
Source: https://graphics.axios.com/2017-10-10-global-energy-sales/images/2017-10-10-global-energy-sales-desktop.png
In addition, China leads the world in solar panel manufacturing, accounting for fully 60% of the world’s production. Likewise, China is planning a series of advanced nuclear reactors that will further reduce its fossil fuel demand (Harder, 2018).
5. What renewable energy source has the most promise?
Solar energy is frequently cited as the renewable with the most promise for the future – and for good reason. For example, Profeta (2017) reports that, “Universal energy access is possible by 2030 and that solar… Continue Reading...
