Electronic Waste Adoption of Cross-Functional Term Paper

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Cross-functional team dynamics require leaders who can be transformational in their ability to communicate compelling missions, goals and objectives for the teams, not just managing by action item lists and project plans (Santa, Ferrer, Bretherton, Hyland, 2010).

The best cross-functional teams then have a level of passionate intensity about them; they see the much greater result they are attempting to accomplish as worth the sacrifices they need to attain them (Feng, Jiang, Fan, Fu, 2010). Nowhere is this more prevalent than in the area of new product development and introduction (NPDI), especially in high tech manufacturing where product lifecycles are so rapid (Boks, Stevels, 2007). In the leading high tech companies including Cisco, Hewlett-Packard, IBM and others, sustainability engineering, product development engineering, packaging, repackaging and remanufacturing all have their experts on cross-functional teams to share their expertise and insight to make sustainability initiatives accomplishable through better use of internal knowledge (Albino, Balice, Dangelico, 2009). Cross-functional teams are the foundation that makes the NPDI process attainable (Boks, Stevels, 2007). It would literally not be possible to launch a new product, complete a given product or service strategy, create and sustain new distribution channels, or attain a level of performance on DfE product designs without cross-functional teams. Insights and intelligence, expertise and experience, when applied with an intensity of focus on a given goal, are what make manufacturers successful with their new product development cycles. Table 1 provides an overview of the DfE Benefits and Impact Analysis including the anticipated environmental impact and corresponding cost reduction opportunities are as well.

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Table 1: DfE Benefits and Impact Analysis

DfE Engineering & Product Development Goal

Anticipated Environment Impact

Reduction in Costs Possible

Reduction in overall footprint of the printer (at HP) or device including product weight

Reduces lifetime energy consumption; less end-of-life waste

Significant reduction in sourcing and quality management costs; lower logistics costs; potential for higher production yields

Energy STAR compliance

Significant reduction in energy use; less greenhouse gases, reduction in carbon dioxide generation

Significant cost reductions in end-user product lifecycle operating expenses

Engineer in greater product reliability and quality

Less material costs, less waste for landfills due to better reverse logistics of product components

Lower Total Cost of Ownership; lower lifetime product costs

Packaging design biodegradability and reverse logistics

Reduce the impact of high tech products have on landfills

Using reverse logistics processes rely on outbound packaging materials as part of delivered product; also return of consumables using packaging

Optimizing Bulk Pack Configurations

Minimize carbon-based impact of transportation

Significant reduction in materials and logistics costs

Design for Recycling (DfR)

Reduction of per unit costs due to reuse of components

Lower compliance costs through designed-in use of materials; lower overall manufacturing costs

Design for Disassembly (DfD)

Higher recycle rates due to more intuitive disassembly and recycle designs

Reduce recycling costs; design supports reverse logistics process of re-using packaging.....

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