Elvis Presley: Leading the Music Thesis

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Moreover, younger and more cutting edge artists like the Beatles had assumed creative control over their output, in defiance of their managers and record executives. However, Elvis' manager Colonel Thomas Parker "insisted that Presley stick with this winning formula. Years later Parker's shortsightedness would result in his turning down Barbara Streisand's offer to have Presley co-star with her the 1974 remake of a Star Is Born" ("Elvis Presley," 1996, History of Rock).

Elvis returned to the concert stage triumphantly in the 1970s, but his abilities began to be affected by his long-standing prescription drug abuse. "Personally downhearted and professionally unchallenged, Elvis grew bored and disaffected.

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By 1976, no one could get Elvis Presley into the recording studio despite his contractual obligations. Any enthusiasm he had previously mustered for recording was lost by the mid-1970s. Whether it was the end result of a downward spiral or because he thought the drugs had affected the range of his voice is unknown" (Doll 2008, p.38). Elvis' talent, sexual charisma, and fusion of black and white music changed the industry forever, but despite his leadership and influence Elvis died alone and unsatisfied, feeling he had lost his personal and professional integrity.

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