Emergency Management -- Risk Perception Term Paper

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But other models, such as the proactive decision model view the process of decision-making as beginning with predecisional processes, which selects the correct channels to communicate the risk. If the population at risk does not trust the channel, however seemingly authoritative it may be, then the communication will not be effective or obeyed. For example, community advocates may more accurately explain the need to evacuate to select populations from a flood-prone area before a storm than a warning from the highest authority, if there is tension between the government and the affected neighborhood.

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Also, having a coherent predecisional process allows the risk to be more completely defined and convincingly communicated to the individuals in question in a way that is comprehensible, and also reasonable (89). Hysteria about the risks of smoking, or solemnly informing teens that one puff will cause inevitable addiction and lung cancer, will merely cause this population to distrust the communication channel and the message, but communicating how risks accumulate over time in an accurate manner may dissuade teens more effectively from adopting the smoking habit.

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