Enhancing the Hotel Experience Wit Appropriate Human Resource Strategies Case Study

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Park Hotels: Designing Experience

The hospitality industry is highly dependent on what is communicated to the public and the quality of services offered. An entity satisfying its clients' needs with high-quality services and goods eventually succeeds in the market. The better part of this is that there will be a more improved aspect as the interests of the parties in the trade are met. The better part of this program is that with an improved sustainability of these dreams, there will be a better part of government utilization coming out. Some of the tips used in meeting the needs of the clients includes positive marketing and a balanced marketing of ideologies with the need to address the interests set out by the growing population of clients. This following study addresses Park Hotel's growth process and the factors that contributed to the success currently being enjoyed.

Question 1

The service concept is the overall vision of what an organization wants to achieve in its future. It is a combination of how best to meet the desires of the people at hand and execute the company agenda. It summarizes the future dreams of the company and makes it easy for all the stakeholders to realign themselves in readiness to fulfill the plans of the organization. As seen in this case study, Park Hotel is an interested party whose target is to meet the future desires of its clients through well-planned marketing. In this case, the company has developed a chance for all the interested stakeholders to identify with the hotel (Ramachandran, & Gupta, 2012). This creates a strategic opportunity for the hotel to plan its future well in earnest.

This is contrasted to the other closely related terminology, service strategy. This refers to the schedule used to guide the staff in executing the needed services aimed at meeting the needs of the people who are largely the stakeholders of the company. This is similar to the popularly known service charter. With this charter, it will be possible to meet the needs of all the clients at the right time. Park Hotel's management has a program meant to minimize the conflicts arising from the much backlog of work. This often occurred in the absence elaborate HR and management plans. It is also through this service strategy that there is a growing demand for people to get involved in activities that are well targeted and meant to attain some desired overall goal. In other instances, it is possible to have the people meet the targets set when there is an elaborate plan for doing this. As seen in the program championed by the service strategy above, it is noted that most people have a chance to be served and attended to by the company staff with much ease. There is a growing demand for the people to be made aware of the services offered by the hotel (Gostin, 2010).

Question 2

When Priya Paul took the responsibility of Park Hotels, he intended to have a good chance to build the hotel's profile back to the big status it ought to be. He came at a time when the organization intended to build a strategic plan that was meant to secure better reforms for the hotel. His first target was to rid the business of adverse effects of competition. Some of the challenges that have been seen in the market involve the emergence of tough forces of competition from the market. It is also seen that most of the players in the industry have strategized to center on the employees' interest. They also want a chance to be allowed to be with the paradigm of trade through effective competition. The competitive nature of the market has compelled the company to move forth and be interested in branding its image in the face of the clients. This strategy works best for a program that is geared towards building a strategy meant to save a dwindling image of a company. The firm's current goal is to be a leader in the market by building brands that are unique through well-researched service delivery (Ramachandran, & Gupta, 2012).

Question 3

Boutique hotels are the small hotels serving smallholder clients. This was the status of the hotel when Priya Paul came to the leadership position. His plan was for the hotel to be transformed into high-class lifestyle hotel. This program took quite long and demanded resources of all kind. As a boutique hotel, the client base was majorly the low-class individuals.

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It also charged affordable prices, unlike more classy hotels. The aim of transforming it to the status of a lifestyle hotel was to make the clients of higher class attend. This will directly boost the status of the hotel through increased revenue collection. This additional input of the class and more comfort has made the hotel attract high-end clients who have the money to spend. The new status is also good for marketing. It is easier to sell the brand of a lifestyle hotel than the other type of hotel. All these cases are made better with new changes that were made to the general infrastructure and the kind of services offered. This made the hotel stand out as a brand in the industry and can now manage to take in clients of all kinds (Gostin, 2010).

Question 4

The lifestyle hotel concept was done with a good input of human resource considerations that were meant to boost the instance that would make the hotel sell well. Some of the considerations made in the program were to train the human resource individuals who would be needed for the execution of better standards for the new hotel. It was also noted that with more individuals being made aware of the new status. They were also made to realize that the new clients expected better results to be served to them. In the process of developing a good brand and the realization of the good results, the stakeholders must be able to identify the productive branding strategies. In this business approach, it was important that the world be made ready to expect good things from the hotel management. The management was ready to redefine itself by riding in this agenda. In the quest to meet the demands of the market, the management sought to communicate the decisions made so that the public to know about the endowment of the new staff (Ramachandran, & Gupta, 2012).

Question 5

Operational arrangements of the business are aimed at attaining some level of efficiency and making the business operate on some needed optimum. In line with the new expectations, the manager intended to come up with an efficient financial management system. This management system was to involve the use of the information technology in making the work of the financial manager much easier (Gostin, 2010). It is also through this that the new management classified all the transactions into the needed classes as need be. The better part was related to the creation of a new team to handle all the clients' issues. The new bigger capacity informed this and that the new team would only be specific concerning themselves with the issues of the clients. Most of the clients were made aware of the fact that the new hotel status had better services for them. Automation of all services was done to eradicate cases of delays as they may occur.

Question 6

The management did all it could to market the hotel as an ideal destination for all local, regional, and international visitors. The chief aim was to ensure that the relevant clients became aware of its unique and specific services. Some of the needed information was to build on the growing demand for good hotels in the region. One popular way of advertising was the placement of billboards along major highways and in the cities. This development was aimed at making sure that the organization attained a sufficient public approval to attain the target goals. This hotel's management has always desired to woo as many clients as possible (Gostin, 2010). In marketing process, the management sought to redefine the notion that food is only prepared for satisfying the stomach. While evoking emotions, the company offered diverse culinary experiences that would remain memorable for a long time. Online marketing was also done with the need to build a good network of the young generation who are mostly available on the internet platform. Some of the growing concerns have been on securing a state of awareness to the people who might be too much indoors and might not see the adverts placed on the roads. This was not much different from the mainstream marketing done by other organizations. The only slight difference was on the details that were much descriptive of the new item. The aim of this was to familiarize the public with the new products offered at the lifestyle hotel. The offering of discounts and loyalty programs.....

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