Enterprise Car Rental Essay

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Enterprise Car Rental

What practices at Enterprise Rent-a-Car demonstrate that they value their employees?

The founder of the company, Jack Taylor started out with the simple yet powerful motto "take care of your customers and your employees first and growth and profits will follow." (ERAC, 2012) The company when started in 1957 was predicted to be a failure because leasing cars did not exist then as a business. The CEO then took the initiative in leasing cars, which has become common now. In the decades that followed cars began to be rented even on a day-to-day basis and today the CEO and president is Pam Nicholson who is a person not from the Taylor family. She has been declared one of the most powerful women in the world by Forbes. While the motto of the founder is carefully nurtured even today, additionally the company provides an inclusive workplace and better training with vast diversity. (ERAC, 2012)

The company units serve the community where it is located. They thus are able to mirror the community they operate with. Headquartered at St. Louis, the company actively recruits a diverse workforce for which they have liaison with organizations like "National and Local organizations such as: Women for Hire, The National Urban League Black Executive Exchange Program "BEEP," Monster DLP, National Association of Black Accountants, The Black Collegian, the National Society of Minorities in Hospitality, and many more." (ERAC, 2012) This practice is also followed at the North American and European enterprises.

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The company has minority focus groups with programs for diversity orientation and many more features that make the company unique.

How does the corporate culture of Enterprise motivate and empower employees?

Enterprise rent a car is an example of a company that is far away from places where the rent a car would work, like airports, and ports. It has a presence in the local neighborhood -- this is based on the culture it fosters. The employees are all transformed into entrepreneurs by their own motivation. The method followed for this is by recruiting college graduates who begin by working from the basics -- washing and parking the cars, and teaching them the methods of building long-term relationships with the customers. They then progress up the ranks until they are ready to manage a branch as an entrepreneur. They all come out as very hard working entrepreneurs. They pick up many traits of leaders like humility, and vast local knowledge. They then adapt to the different markets where they….....

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