Entrepreneurial Development of Walmart Walmart Essay

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This focus on the Price Value Shopper is what keeps Walmart entrepreneurial, as purchasing, supply chain management, logistics and distribution center operations all revolve around earning higher c customer lifetime value from this customer base. Walmart estimates internally that the Price Value shopper is 16% of their entire customer base and well over 30% of total profits (Wal-Mart Investor Relations, 2012). Figure 1 is derived from the annual reports and filings Walmart has made with the Securities and Exchange Commission.

Figure 1: Psychographic Analysis of the Wal-Mart Customer Base

(Wal-Mart Investor Relations, 2012)

(Frazier, 2006)

In terms of scaling globally, Walmart has taken their unique value proposition of the Low Price Everyday (LED) strategy and combined it with regional customer intelligence to find each countries' Price Value shopper.

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This strategy of globalization has worked well in nations that have a comparable cultural value set and perception as the United States. Yet in nations not like their native country, Walmart frequently struggled and even stumbles, mistaking pricing and position cues as a reason to bypass unions, which is exactly what they tried to do in germany with catastrophic results. Walmart's entrepreneurial spirit of seeking out the Price Value shopper assures this customer base globally will continue to seek them out as well, making the discount chain a trusted advisor for decades to come......

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