Environmental Analysis the Business Environment Research Paper

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Unlike larger size companies however, which possess wider financial resources, the smaller size companies possess fewer financial resources and are as such less capable to integrate the latest technological developments in their operations. These entities as such seek more cost efficient solutions and one such example is represented by the SEO optimization of their websites (Vendorland).

The Canadian businesses place an increased emphasis on marketing as an effort to attract as many customers as possible. The marketing efforts of the Canadian businesses are complex and include efforts such as promotion on various media channels or the association of the advertising campaigns with personalities. In terms of the promotions, these are now highly popular and common within the internet, but also more traditional channels continue to be used. In terms of the campaign's association with the celebrities, the strategy is employed as it creates a sense of trust.

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Nevertheless, smaller size firms allocate a lower budget to marketing operations and seldom have sufficient resources to contract personalities. A viable solution is that of seeking the assistance of local celebrities or that of celebrities militating for the same cause as the company itself.

Overall, the Canadian business community is highly similar to the business sectors in most economically developed states. Large size economic agents compete on efficiency and scale economies, whereas smaller size agents compete on niche markets by serving specific needs. But for all the agents, regardless of size and field of operation, key success factors include customer satisfaction and environmental responsibility and sustainability.

Reference:

Vendorland, http://www.vendorland.ca last accessed on July 28, 2011.....

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