Espoused the Statement "Effective Doctors Thesis

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"Why? Because of their products. Product development is what interests the consumer" (Blanchard, pg. 7). Perhaps the automakers should take note.

One toy manufacturer does an excellent job of marketing to the consumer. Mattel uses an ongoing tracking program in its efforts to sell more Barbie dolls.

The last decade has seen over 40 differently featured Barbie dolls for sale in approximately 140 countries. Recently Mattel discovered they no longer had to change the features of Barbie (at least in Asian countries) because "market testing led an official from Mattel to proclaim: "Blond Barbie sells just as well in Asia as in the U.S." (Cross, Smits, 2005, pg.

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874). Now it is possible for children almost everywhere in the world to be happy with their new Barbie dolls. That is a fine example of consumer-centric activities......

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