Ethical Appeal, Pathetic Appeal, Logical Essay

Open, View, and/or
Download this Document

Total Length: 805 words ( 3 double-spaced pages)

Total Sources: 1+

Page 1 of 3

But it showcases different voices and images of real people who are 'racing for the cure,' or racing to raise money to fund breast cancer research. The primary appeal of the advertisement is an ethical one, namely the need to devote more funding to breast cancer research, and to encourage the viewer to honor the survivors who run in the Komen race. The implication is that if real people suffer breast cancer, and real people are fighting for a cure, the viewer has an ethical responsibility to either donate to the Komen foundation, or even run him or herself in the race.

The Dubarry advertisement, the Ralph Lauren advertisement, and the public service commercial promoting the Susan J. Komen Race for the Cure, all use emotional appeals to some extent: in fact, someone might protest that all of these advertisements might be classified as using 'pathos' in their persuasive strategy. Advertising must appeal to the emotion to some extent, if only to make the reader want to view the ad more carefully: the Dubarry ad does depict the boots in an attractive manner, against a field of green, and the images of Ireland, the Dubarry small horse company insignia, and reference to the company's long history, make the reader want to give credence to the facts it assembles about the superiority of the boot. The Komen ad even more obviously uses emotion by deploying the inspiring testimony of survivors.

Stuck Writing Your "Ethical Appeal, Pathetic Appeal, Logical" Essay?

View All Our Example Ethical Appeal, Pathetic Appeal, Logical Essay

Have A Custom Example Essay Written

But it is the virtually wordless Ralph Lauren ad that has the most naked emotional appeal. There is no ethical reason to buy the product; perfume is not a necessity. Even the clothing worn by the model is probably inferior in quality to that of products designed to actually weather the elements. The appeal of Ralph Lauren is the emotional attachment of the brand name consumers may have, the ad relies upon viewer's subjective desires to be a part of the world of the advertisement, to be part of a world that never was, in America......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Ethical Appeal Pathetic Appeal Logical" (2010, January 31) Retrieved July 4, 2025, from
https://www.aceyourpaper.com/essays/ethical-appeal-pathetic-appeal-logical-15425

Latest MLA Format (8th edition)

Copy Reference
"Ethical Appeal Pathetic Appeal Logical" 31 January 2010. Web.4 July. 2025. <
https://www.aceyourpaper.com/essays/ethical-appeal-pathetic-appeal-logical-15425>

Latest Chicago Format (16th edition)

Copy Reference
"Ethical Appeal Pathetic Appeal Logical", 31 January 2010, Accessed.4 July. 2025,
https://www.aceyourpaper.com/essays/ethical-appeal-pathetic-appeal-logical-15425
   

Open, View, and/or
Download this Document
order custom essay example