Ethics How Can Managers Promote Term Paper

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Creativity and good research is key -- not strategies that solicit information from the consumers in unfair ways or make promises about the products that are not valid. These unethical methods are not good business practices, as consumers will soon see through these transparent efforts and easily move their dollars elsewhere with a simple point and click.

Managers must also make sure, before the campaign begins, that employees are in fact aware of what constitutes ethical behavior on an Internet-based campaign, as this may not always be as obvious as the mangers might like to believe.

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Having a brief 'ethics storming' session early on, in which employees discuss various real and pretend scenarios that stimulate discussion about how to run a campaign in a way that is effective and ethical is a good way to set a high ethical standard early on in the campaign, so problems will not occur later on......

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