Evolution of the Apple Macintosh Essay

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As a result, while Microsoft started out much behind relative to Apple in terms of evangelism, Microsoft has more than closed the gap. Software has become the focal point of the hardware platforms paradoxically, and ironically today the software applications and operating systems are orders of magnitude more critical today than the hardware itself. The revolution both the Apple Macintosh and IBM PC started is being continued and amplified with the development of the next generation of software applications, including those specifically designed for the Internet.

Summary

Today Microsoft has a market capitalization rate of $282B with annual sales of $44B and a net Income of $12B, Microsoft's dominance of five core business areas including office productivity, Internet applications, server and enterprise applications, and entertainment products continues to p[ropel the company into the largest and most profitable software company in the world.

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Apple Computer reported their latest annual revenue at $19B with Net Income of 1.9B, which when compared to Microsoft, shows how loyal and small the most loyal customer base is for this company. While Apple's success today is in large part due to their iPod and iTunes product and service offerings, Apple continues to be a brand that signifies the brand image and identity this company has become known for......

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Latest APA Format (6th edition)

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"Evolution Of The Apple Macintosh" (2006, November 03) Retrieved May 18, 2024, from
https://www.aceyourpaper.com/essays/evolution-apple-macintosh-42038

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"Evolution Of The Apple Macintosh" 03 November 2006. Web.18 May. 2024. <
https://www.aceyourpaper.com/essays/evolution-apple-macintosh-42038>

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"Evolution Of The Apple Macintosh", 03 November 2006, Accessed.18 May. 2024,
https://www.aceyourpaper.com/essays/evolution-apple-macintosh-42038
   

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