Executive Management Anticipated Scenarios Term Paper

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Their efforts would be focused around increasing customers' satisfaction by presenting them with high quality products and services.

The budget adherent for the years 2007 to 2011 would revolve around the following numbers:

Revenues

Gross Profit

Operating Profit

Net Income

New Lifestyle Stores

Table 2: Estimate budget for 2007, 2008, 2009, 2010 and 2011, in billions of dollars.

Also, with the larger number of opened stores, Safeway would create more jobs within the United States, as such lowering the unemployment rate. Their actions would be the promise of a suitable and pleasant workplace, in a dynamic environment that embraces team spirit, competition and diversity, all based on fair and non-discriminatory policies.

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In addition, Safeway would become increasingly involved in social actions, such as the fight against breast cancer. They would also become actively implicated in the fight against chemically enriched and harmful nutriments. They would implement a promotional campaign regarding their O. ORGANICS product line that would emphasize on the beneficial features of the naturally grown plants and would reveal the shortcomings of beautiful but chemically enriched fruits and vegetables. In this order of ideas, Safeway would also sponsor organic farmers, in the limits established by the budget, as to make these products more appealing and more accessible for the consumers......

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