Explicit and Implicit Memory Explicit Essay

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The psychological priming aspect of implicit memory is also responsible for the phenomenon whereby individuals are more likely to believe facts that they have heard repeatedly than equally plausible (or implausible) facts heard for the first time (Gerrig & Zimbardo, 2007). In fact, this type of priming is so effective that it often persists despite evidence that the statement is actually false.

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A typical example would include the persistence of the very commonly expressed belief that human beings "use only a small percentage of their minds" (such as 10%) even after being informed that neurologists know this is not true, simply because that bit of false trivia is heard so often......

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