External Environment's Internal Impact on a Company Case Study

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Internal company and the External Environment

Based on your research, what are the key drivers for success in the large office supply store industry? This section should be at least 2 pages in length.

There are key success factors for the large office supply store industry. One of the key success factors is location and significance. It is imperative to note that one of the most pivotal success factors for any business is its location. This is the same case for large office supply stores. It is imperative for such corporations to locate their retail stores in a high-traffic area, for instance a mall or a highly frequented intersection. Furthermore, it is essential to make certain that the business is situated near consumers that the corporation seeks to target. The utmost potential customers for office stationeries comprises of the corporate or business consumers, therefore positioning a store in the area where the maximum numbers of offices are situated can aid any business to attain better performances. This in point of fact aids in easing high volume order dispatches (Suttle, 2018). A second success factor for large office supply stores is the suppliers. Notably, suppliers play a fundamental role to the success of office supply business operations. It is imperative to have the ability to procure items at the lowest wholesale cost that is available. Major retailers pay exceedingly low prices for products when they procure them in bulk.

A key success factor for the companies in the industry is features. In the present day epoch of e-commerce, office supply stores have a completely new dimension of online business. This prospect is being seized progressively more by numerous new and old office stationery suppliers around the world. In addition as per professionals within the electronic commerce business, maintaining the marketplace well promoted and visually appealing is largely significant. In tandem with the positioning of the physical or online retail store, an additional success factor takes into account is the look and appeal of the retail store. An exceedingly old and prevalent trend in any business is sustaining the appearance and setting of the store front (Suttle, 2018). This takes into account the significant of keeping business platforms well-ordered and organized. In particular, with regard to retail stores, it is essential to lay emphasis on bright lighting in addition to having product displays that are clutter-free. In regard to the online platforms for the business, suppliers lay emphasis on providing high quality product images with extensive information and detailing about them. In addition, it is imperative to have websites and online platforms that are not only appealing but also user-friendly (Medium, 2016).

In accordance to Suttle (2018), an additional success factor for office supply stores is promotion. It is imperative for companies to target consumers with different means including internet marketing, fliers, brochures, coupons and newspapers. There is also the need for creating a business for the business and having personnel giving out business cards entreating consumers to visit the corporate website for coupons. An additional success factor is the considerations that the corporation or business will give out. Akin to other businesses and retailers, large office-supply stores might need for form special programs or incentives for the main purpose of increasing consumer loyalty.

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Individuals will have a tendency to shop more often than not at a retail store that gives them incentives. For instance, a company can take into consideration a loyalty program for its office-supply stores. This can begin with a points system. This is in the sense that a consumer can earn 200 points for every $100 spent. The company can thereafter track the purchases of the consumers by allotting them with a card and an identification number. At the end of the day, these coupons impel the consumers to spend more and this generates greater revenues for the company and an increased consumer base (Suttle, 2018).

1. What were the reasons for the failure of the Fortune 500 office supply company as discussed in the Butt and Ivanov (2017) journal article? Are these reasons consistent with the reasons for organizational failure as identified by Sheth & Sisodia (2005)? What other reasons, if any, have you identified? Are there any practical difficulties that served…

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…(Butt and Ivanov, 2017).

3. Conclude your paper by identifying the key lessons you have learned from Module 1 (as taken from both the Background materials and the Module 1 Case assignment) concerning the need for ongoing adaptation on the part of the organization and the need to avoid organizational inertia and resistance to change. This section should be at least 1 page in length.

One of the key lessons I have learnt is the importance of adaptability. Corporations that lack a high level of adaptability will eventually fade away, either by being dissolved or through merger and acquisition. Change is an inevitable aspect in the life span of an organization and therefore failure to adapt to such change can result in failure of the entity. In the contemporary, technological advancement has brought about major prospects for innovative organizations, but at the same time is facilitating the extinction of corporations that fail to adapt. Disruption in a particular market or industry is not a new phenomenon. However, in the present day, the pace, intricacy and worldwide nature of disruption is at a scale and magnitude that we have never perceived before. Furthermore, there is the expansion of technology to the extent that even small businesses are able to rival major corporations. Taking this into consideration, it is imperative for entities to evade organizational inertia and resistance to change.

Organizations, philosophies and power structures seem to become deep-rooted in the course of time, and may turn out to be unproductive or outdated, even if they once played an authentic or useful role. At the end of the day, being entrenched in archaic concepts and operations can lead to an organization becoming stuck in the present moment. Furthermore, market rivals that adapt to changes attain a competitive advantage and succeed causing organizational failure. In order to avoid organizational inertia and resistance to change, it is important for the facilitators to make the current reality visible. It is important to paint a picture of the cost of failure and the need for undertaking change for the organization. This takes into account a clear vision and plan….....

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Butt, J., & Ivanov, S. (2017). Study Of A Large Office Supply Retail Organization: How Good Companies Slowly Go Out Of Business. International Journal of Organizational Innovation, 9(4).

Medium. (2016). The factors behind the success of Office Stationery Suppliers and their business. Retrieved from: https://medium.com/@infoebuynsell/the-factors-behind-the-success-of-office-stationery-suppliers-and-their-business-903dfd09a474

Sheth, J., & Sisodia, R. (2005). Why good companies fail. In European Business Forum (Vol. 22, No. Autumn, pp. 24-30).

Suttle, R. (2018). Stationery & Office-Supply Business Success Factors. Chron. Retrieved from: https://smallbusiness.chron.com/stationery-office-supply-business-success-factors-2699.html

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