External/Internal Factors: The Impact of Term Paper

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Now, both services are under one entity for many consumers.

In terms of leading the market share, the greater the connection between the wireless and landline services, the better able the merged entity will be able to extend incentives to consumers to make use of the company for both technical services, such as the rollover options advertised on the company, expanded Mobile to Mobile calling, and access to the ALLOVER Network, said to be "the largest digital voice and data network in America." The website assures consumers, "you can continue to enjoy your existing benefits uninterrupted and without changes to your plan or its features." (Cingular Website, 2004) However, industry analysts believe that consumers will end up paying more for services, because of the absence of competition, in the long run.

In terms of overall organizational shaping of the merged corporate entity, this merger will undoubtedly increase "the dominance of the regional Bell companies in both landline and wireless, according to a new study.

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" (Consumers Will Pay Big for Cingular/at&T Merger, Study Warns, 2004). Thus, the new corporate entity will not only lead the market, simply in size and market share, but also bring the regional entities that controlled Cingular into the corporate forefront of the merged organization.

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