Failure of the Advert Team Essay

Open, View, and/or
Download this Document

Total Length: 613 words ( 2 double-spaced pages)

Total Sources: 0

Page 1 of 2

This is especially true in Derek's case because he had more knowledge of the client's desires and had worked with the client longer than Conner had.

A different form of communication and concept formulation such as brainstorming and game planning would have greatly contributed to originality in the formulation of the advertising ideas. Brainstorming and game planning are more interactive and depends upon the sharing and comparison much more that the process that was used in the case study by Conner's group.

Conner's leadership style was very authoritarian. He really could not handle criticism well and actively sought out approval where a truly great leader can deal with and incorporate the ideas of an opposition. His inability to listen to other ideas (even to those who truly knew better than he did) sealed the project's doom.

Conner might function better in situations where a client has specifically defined parameters. Where he does not function so well are situations that require innovation and originality.

Stuck Writing Your "Failure of the Advert Team" Essay?

View All Our Example Failure of the Advert Team Essay

Have A Custom Example Essay Written

While he thought he was being original and provocative, he was truly only being racy and engaging in the project from a male point-of-view. Derek's position was not only closer to the way that the client was thinking. His approach was also a woman's approach. It was romantic and captured the woman's side of the divide as well while Conner's only captured the side of male fantasy. Derek's viewpoint was much better rounded and if combined with the ideas of the women members of the team would have likely meshed better with the client's wishes who were taking a more romantic approach that appealed as much to women consumers as to male consumers. In this way the advertising development would have paralleled the development of the television. Certainly technical projects require much broader input due to the large amount of capital….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Failure Of The Advert Team" (2011, February 25) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/failure-advert-team-4485

Latest MLA Format (8th edition)

Copy Reference
"Failure Of The Advert Team" 25 February 2011. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/failure-advert-team-4485>

Latest Chicago Format (16th edition)

Copy Reference
"Failure Of The Advert Team", 25 February 2011, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/failure-advert-team-4485
   

Open, View, and/or
Download this Document
order custom essay example