Social Influence Familiarity Effects Human Behavior Essay

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Response to Bryan Netzahuatl


Your example of Zajonc’s repeated exposure effect is a great real-life application of the theory. I think it’s pretty fascinating how a seemingly simple thing like exposure can actually affect our feelings toward others, even in situations where we might initially feel nothing more than indifference. It kind of shows how familiarity breeds—not contempt—but actually friendship.
Your experience with your classmate also shows the power of the similarity-dissimilarity effect. You have that shared route which gave you a starting point for connection. I’d say it helps with reinforcing the idea that we are naturally drawn to people who mirror aspects of our own lives. We might be drawn to our opposites, too, at times, though, I would say—at least that has been my experience.

Response to Adya Grant


Your summary does a good job of breaking down the main ideas from the chapter, especially the dual pathways of persuasion. It’s important to make the distinction between the central and peripheral routes because doing so helps one to see how both logic and superficial cues shape our attitudes.

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Your discussion of social influence is also insightful—understanding conformity, compliance, and obedience helps explain so many behaviors in daily life. Why we do what we do, for what reason—it all fits in your examples. The concept of resistance, especially inoculation, is a way to empower oneself and maintain one’s independent thinking in the face of so much demand for conformity. Overall, those are some good points and help show the variety of social influence on our own way of acting and thinking.
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