Family Members and Training Marketing Plan

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Centralized Training

The project for this memo is the evaluating of centralized training within the nationwide company -- a practice that has never before been utilized in the company. The purpose is to provide the company's managers throughout the country the opportunity to gain hands-on experience and training with the new compliance system technology that the firm will be implementing along with the new compliance policies.

Potential stakeholders directly involved are company managers, company employees, company owners, training staff, new technology assistance personnel, financial departments (who must allocate portions of budgets to cover expenses related to travel, training, hosting, etc.), strategic operations personnel (including HR staff, upper and lower management). Potential stakeholders indirectly involved include company patrons/customers, community members in which the various company offices and stations are located, and family members of workers involved in the training session (the social aspect of the training project).

The overall objective for this project is to bring all managers in the company simultaneously up-to-speed regarding the chosen policy/technology to be implemented throughout the firm nationwide. The outcomes should be accompanied by an incentivized management, so as to give managers a positive reason to take time out from already busy schedules to address the needs of the firm in terms of the new platform and the accompanying compliance issues.

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Incentives could include double-time pay for the training session plus an extra three-days holiday time accrued.

How success of the project will be evaluated will be by way of survey and questionnaire; the former will be compulsory for all participants in the management training session -- and an alternate survey will be given to leaders who fill the management gap in the firm's offices while the managers are away. The first survey will indicate how well the training impacted the participants. The second survey will indicate how well the office staffs were able to operate effectively in the absence of managers away at training. The point of the second survey is to see whether managers leaving the office for training negatively impacted the operational flow, to see if staff was adequately prepared for the manager's absence, etc. The questionnaire will be randomized and participants will be required to respond if they are selected, as the results will be used for evaluating the overall success of the project on a more personalized level. Results will be anonymous.

What is needed to ascertain the Measurable Organizational Value (MOV) of the project is a measurable assessment of the outcomes, based on the following 5 impact areas: 1) Strategic, 2) Customer,….....

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