Fast Food Channels the Foundations Term Paper

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The industry leaders often attempt to utilize the standards of this and other associations, as well as their literature and logos to associate their own food offerings with health consciousness, a claim that is occasionally challenged by the anti-fast food movement.

Sweet 8) Industry leaders such as McDonalds as well as many others even offer pamphlets that are meant to guide the consumer to healthier choices, these offerings are also available online, a copycat system offered by almost all major fast food chains, in response to public demands for information. This niche has created a system where many if not most of product offerings are seen through health conscious eyes, if the individual takes the time to seek them out. This electronic market channel is entirely new, and those seeking an online menu to help them make choices before they arrive in the store are bombarded with health information that might or might not influence choices, and establishes a web presence for the company.

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Niche or fad foods, such as specialty coffees, are also heavily marketed, including the utilization of brand recognized beverage companies, such as in the example of McDonalds, Seattle Coffee Company, as the exclusive coffee supplier for the company. McDonald's has in a sense told the coffee crazed, individual consumer, healthy or not that if they pull through the drive through in a hurry they can get a cup of coffee that will rival that of a specialty coffee restaurant, and they will even add the cream and stir it before you arrive at the second window.

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