Sexism in Advertising Media
female sexuality in the media by saying, “Where once sexualized representations of women in the media presented them as the passive, mute objects of an assumed male gaze, today women are presented as active, desiring sexual subjects who choose to present themselves in a seemingly objectified manner because it suits their liberated interests to do so” (p. 100). In other words, women have become complicit in the crime of sexism and in their own exploitation. Post-feminist theory argues that women are not applying their sexuality to the trade of commerce… Continue Reading...