Film and Really Any Other Research Paper

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The music itself, separated from the old lady images is memorable, yet alone it has very little of the same message. The ad and accompanying music was in fact so memorable that it caused a storm of interest in the music itself with many seeking to find out where that song came from and who produced it, so they could forever link it to the emotional imagery of healthy old women. The fact that this imagery is so moving, has to do with the music itself, which is done in a rockabilly style. With minimal cord changes, simple form, simple lyrics and simplified arrangements, and limited instrumentation heavy on percussion that none the less combined to create a very full sound. The song itself is in fact the epitome of the rockabilly style, a simplified musical style and a single accompanying voice, expressing simple and repetitive lyrics.

A second very recent example (2010), likely to be less memorable but none the less effective, is the currently running Degree Deodorant ad with the acoustic instrumental banjo music, where the young man rides down a dangerous and hilly trail with no tire on the front of his bike, and the music builds the adventure.

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The music is a single banjo playing ravvivando, as the mountain biker is seen narrowly escaping sheer disaster over and over but meets the tire of his bike at the close of the segment, presumably analogues to the product being able to respond to perspiration and emotional heightening.

Both of the above examples are examples that would be much less effective than if they were not accompanied by the musical scores chosen to elicit emotion and carve a memory in the viewer of the content of the ad. There are countless examples of the use of musical scores to create a lasting impression on the viewer, in much the same way that movie scores serve to build and elicit emotion in certain parts of a film. Advertisements do exist without music, and rely solely on dialogue or dialogue with imagery but the advertiser must work harder to demand emotion from the viewer and imagery or dialogue or both must be much more memorable on their own to….....

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