Financial Analysis Apple, Incorporated Is Term Paper

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Thus, today, if someone asked you whether they should invest in Apple, Inc., the answer would be "yes."

Appendix a Steve Jobs: CEO and Co-Founder

Steve Wozniak: Co-founder

Timothy D. Cook: COO

Peter Oppenheimer, CFO

Philip W. Schiller: SVP of Marketing

Jonathan Ive: SVP of Industrial Design

Tony Fadell: SVP of iPod

Ron Johnson: SVP of Retail

Sina Tamaddon: SVP of Applications

Bertrand Serlet: SVP of Software Engineering

Scott Forstall: Vice President of Platform Experience.

Appendix B

Mac Personal Computer System

Mac OSX and OSX server

Ipod and iTunes

IPod Hi-Fi

Quick Time

ILife, iWork

Safari

Apple Remote Desktop

Xsan

Final Cut Studio

Logic Pro

Apple TV

Aperture

Final Cut Studio

Cinema Display

Appendix C

Strengths:

Apple has seen new success as a result of its iPod music player, which has increased profits by $320 in the second quarter of June, 2005. The positive reviews of iPod has given the company new marketing opportunities for its other products, thus seeing an increased positive brand perception of its Macintosh computer line. As a result, Apple has established itself as one of the most well-established and healthy technology-based brands in the world and has a very healthy and loyal customer following. As a result, Apple is successful in not only recruiting new customers but, more importantly, retaining prior customers and being able to extend new products to them.

Weaknesses:

Apple has had problems with the functioning of their products.

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For example, the highly anticipated Apple iPod Nano was released with a faulty screen and thus required a large-scale recall. Also, because much of Apple's recent success stems from its iTunes program, Apple is under pressure from the music industry to increase the prices on music downloads which, if it does, could give Apple a negative reputation in terms of its customers.

Opportunities:

Apple's main opportunities include a continued expansion of its iTunes technology and iPhone mobile format. Expansions in the offerings of iTunes, including the development of podcasts and movies and television are other areas that present opportunities for expansion.

Threats:

The most significant threat to Apple is the high level of competition that exists in the it industry.

Appendix D

Apple's earning and profits has continually increased since the year 2000. Fiscal years ending in 2005 and 2006 both saw significant increases in Apple's revenues. At the end of 2005, Apple's after tax income was $1,328 million, which was a 399.24% increase from the previous year. For the fiscal year ending in 2006, Apple's after tax income was $1,989 million, which represented another 49.7% increase. Apple's earning per share for the 2006 fiscal year was $2.27, whereas in….....

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