Financial Reports Business Decision Making Analysis Essay

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Financial reports are critical in the decision-making process; as stated in the discussion, they serve as core determinants of strategic action based on changes in the business environment. For example, income statements prepared quarterly or annually help business managers examine the revenue streams and the expenses incurred to generate the income. Consequently, they have critical information to determine if the company’s expenditure habits are suitable for growth or need adjustment for more expenditure plans focused on the activities generating income or growth of new revenue streams (Cote, 2020).
For example, at the beginning of the Covid-19 pandemic, Nike revised its expenditure on brick-and-mortar distribution systems towards more online driven distribution channels, accommodating the regulations for closure of business but meeting the demand for exercise garments and gear (Kohan, 2020). Notably, Nike was also able to expand their physical stores across the globe with decreasing leasing charges due to low demand in preparation for reopening physical stores.

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Consequently, a 32% growth in direct-to-consumer sales and digital sales were up 84%.

References


Cote, C. (2020). How & Why Managers Use Financial…

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…of the Covid-19 pandemic, Nike revised its expenditure on brick-and-mortar distribution systems towards more online driven distribution channels, accommodating the regulations for closure of business but meeting the demand for exercise garments and gear (Kohan, 2020). Notably, Nike was also able to expand their physical stores across the globe with decreasing leasing charges due to low demand in Consequently, a 32% growth in direct-to-consumer sales and digital sales were up 84%.

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