Financial Times in Today's Hyper-Competitive, SWOT

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These units tie up capital that could be better spent elsewhere. Below is the placement of Financial Times' business units (See Figure 1).

Figure 1. BCG Growth-Share Matrix - Financial Times

STARS: QUESTION MARKS:

None. The Asian Market

The Online Market

CASH COWS: DOGS:

The UK Market The American Market

The European Market

Ansoff Matrix:

Ansoff's matrix provides four different growth strategies: Market penetration, market development, product development, and diversification. With market penetration, the organization seeks to achieve growth with existing products in their current market segments, aiming to increase their market share. Market development involves growth by targeting its existing products to new market segments. Product development is the strategy whereby the organization develops new products targeted to its existing market segments. And, diversification, is where the organization grows by diversifying into new businesses, by developing new products for new markets.

Financial Times has implemented both a market penetration and market development strategy. They have sought new growth by further penetrating markets in which they already have a presence, such as in Europe and North America, as well as their dominant position in the United Kingdom.

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They have also used market development to enter new market segments. This is demonstrated by their recent entry into Asia.

Conclusion:

In the end Financial Times has significant strengths and opportunities at its disposal.

If they can utilize their strengths to counter their weakness, take advantage of their opportunities, and ward off against their threats, the organization's recent success is certain to continue. However, to do so, the company must acknowledge the changing times of media. The Internet is here to stay and will become an increasingly bigger threat to the company. Financial Times will have to learn to diversify itself as a growth strategy, for simply being the most reputable news source in town will no longer prevent it from being left by the wayside by the thousands of competitors that now compete for their readers, globally......

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