Firms' Comparative Analysis in the Preparation of Research Paper

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Firms' Comparative Analysis

In the preparation of the comparative analysis research, I will focus my research on the Virgin Atlantic Airways Limited and Kenya Airways. The Virgin Atlantic is a British airline company, owned by Sir Richard Branson and its headquarters being in England (Balmforth, 2009). Similarly, the Kenya Airways Limited is a Kenyan Airline, founded after the termination of the East African Airway. The firm belongs to the Kenyan Government. The airlines headquarters are at Embakasi in Nairobi (Oyieke, 2009).

Comparative analysis / similar problems affecting the of the firms

Comparing the two Airlines, I can analyze that they both face same challenges on a daily basis as they conduct their business. In a situation where the business has few or fewer customers, problems are bound to arise. Comparing the two Airlines in terms of customers and the business, there is evident that both face similar challenges. The Virgin Atlantic seems to face long and short damages in the customer service (Balmforth, 2009). This factor affects the airline company when it comes to customer handling and business as a whole. The Kenya Airways face almost the same problem when it comes to customer handling and the business. The company faces its own problems concerning the customer care management. Complains from the customers are unimpressive. Issues ranging from missed flights to unfriendly schedules are common. The Aviation report states that, the cost of flying a Boeing 747 is approximately $50,000 per hour (Oyieke, 2009).

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This is an expensive adventure especially when it comes to a low season where the customers are few. This affects both the Virgin Atlantic and the Kenya Airways. Both cooperates tend to experience low business during certain periods.

During a business, monetary is the key issue. International flights like the Kenya Airways and Virgin Atlantic, deal with international passengers hence the exchange rates of the monetary systems is an issue. The Virgin Atlantic and the Kenya Airways faces similar challenges in the event of exchanging rates between the firm and its clients. In Kenya and Britain, the Euro and the dollar vary thus rising and falling depending with the economy; this makes severe adjustments in the airline sector and can sometime hinder the travels (Oyieke, 2009).

In 2008, there was a global increase in the prices of oil making the cost of air flight rise sharply. The cost of oil rose from $60 per barrel to $140 in an extremely short period. This affected both the Virgin Atlantic and the Kenya Airways because the problem was global. In Kenya, there were oil shortages (Oyieke, 2009). Although, the oil prices reduced the effect of the period is still felt in some quarters. Competition is a common thing in every business in that it can provide a healthy business or entirely damages the business. The….....

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