How Hong Kong Responds to Fitness Clubs
this city-state of 7 million persons, the potential for the fitness industry (fitness clubs) to find consumer demand is evident in the government's recent emphasis on health and fitness as well as the entertainment industry's usage of body image to convey an impulse among consumers to mimic what they see. At the same time, Hong Kong has a distinctly Asian desire for fitness workouts that are more dance-oriented than in the West. Choreography is a big draw for Hong Kong fitness club users and the more complex the choreography, the more likely the draw. Still, fitness clubs also appeal to older consumers… Continue Reading...
