Focus Groups, and Explains Their Term Paper

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The honeymooners do not mind traveling long distances.

Families used travel agency brochures as their main source of information for overseas travel. Nearly all selected package tours and considered price, attractions near the hotel, and the view from the hotel when they selected their package.

New Fifties used direct mail, brochures from travel agencies, magazines, the Internet, and newspaper travel advertisements as their main source of information for overseas travel. After they have made a decision they refer to magazine articles and the Internet for further information. Some make their own travel arrangements. When selecting a package tour, many seek a tour that is not too rushed, allows them to spend a long period of time in each city and gives a significant amount of free time.

4.0 Conclusion

Within the tourism industry there is a growing need for research to investigate the economic, social and environmental impacts of tourism (Beeton, 2004).

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However, existing research methods are based mostly on the social science approach to research that relives heavily on questionnaires. As this paper has demonstrated, research methods such as questionnaires and focus groups have their pros and cons, and each can be applied to produce meaningful results in the appropriate situations......

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