Focus Groups in the Work Thesis

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3. As an Intellectual Property expert, I have been involved at the stage of review of the results of product branding focus groups.

Branding and logo design are exciting and creative stages of the marketing process. Marketing and legal concerns can occasionally clash but often they do not. Because legal constraints might prohibit a certain type of packaging, logo, or product design, the focus groups should always include multiple examples. If the brand or logo that was liked best cannot pass the legal vetting process, then the second-best can be used. Intellectual property issues should always be taken seriously because they can create heavy costs. Those costs can be avoided via skillful researchers and attorneys.

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4. It has been a while, but I participated in a focus group for a computer curriculum we used to use.

The focus group described was a complete waste of time and valuable resources. Instead of presenting the focus group with a meaningless flow chart, the company needed to develop test interfaces. Focus groups need to experiment with an interface that will be as close as possible to the one included in the finished product. However, this scenario also shows how the short-term concerns of companies obscure an organization's ultimate goals as well as commitments to consumers. An organization placed profit above the intrinsic value of education. The neglect of quality it upgrades will….....

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