Food Marketing to Children in Research Paper

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These unhealthy food advertisements are not only the reverse of dietary suggestions but they are also unnecessary in prevention of obesity.

According to the findings, broadcast media marketing has a significant impact as compared to non-broadcast advertising. In fact, television advertising constitutes the highest percentage of food advertisements to children given that most of these adverts are during children-related programs. However, more than eighty percent of these television adverts with persuasive marketing are for unhealthy foods and contain promotional characters and premium offers. While various televisions adverts were in breach of Children's Television Standards, one of the findings proposed regulatory changes to food advertising to children. Most of the non-broadcast food advertisements were also tilted toward unhealthy foods with most of them being in areas close to schools.

As mentioned earlier, commercial television advertising has taken the center stage of majority of research on food marketing to children in Australia. This focus on commercial television advertising can largely be attributed to the lack of information on non-broadcast food advertising.

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Notably, there have been no Australian researches that directly examine the effects of food advertising on children's food purchases or consumption manners. Furthermore, the focus of international research on food marketing to children has also been television advertising.

Conclusion:

For future guidance in priorities and policy development, the hypothesis is acceptable because it presents a clear guideline of the classification of research on food marketing to children. With a better understanding of these categories, the proposed framework was accepted because it shows intervention areas, permits better recognition of research gaps and changes the subject of food marketing to children beyond television advertising. The findings were also accepted because they provide a better opportunity of determining research priorities by explicit criteria.

Reference:

Chapman, K., Kelly, B., & King, L. (2009, March). Using Research Framework to Identify

Knowledge Gaps in Research on Food Marketing to Children in Australia. Australian and New Zealand Journal of Public Health, 33(3), 253-257. doi:….....

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