Football in Many Universities, Athletic Essay

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In order to make a rational decision, the committee should use discounted cash flow analysis to determine the present value of the future cash streams of these projects. Through discounted cash flow analysis, the committee can better ascertain which projects to keep and which projects to forego. This will allow the committee to make the best informed decision regarding money and the resulting return on investment.

However, what the quantitative analysis doesn't take into account is the qualitative nature and aspects of the University football team. The sense of pride students feel about their team, the manner in which the community at large is engaged, and the overall joy of viewing the home team, can not be quantified. As such the committee must consider the long-term impact on student moral and community engagement.

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In many instances, a winning football team rallies entire communities, and states together. Faculty, staff, and the overall community all align to support a team that is winning. Students become excited about the team. Individuals going to work talk about the team. Middle school kids train harder so they can aspire to be like their favorite college player. All these impacts can not be quantified in a traditional sense. However, they are all important to the overall university. As such when making the decision, the committee must juxtapose the short-term costs associated with running a unprofitable football team with many of the more qualitative benefits mentioned above......

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